Katie Begg
A2 Media
Monday, 11 May 2015
Question 3: What have you learned from your audience feedback?
We had teachers from different departments come and be our audience. Before the teacher asked the audience questions they were asked to fill out a questionnaire.
The questionnaire included a rate of how basic, proficient or excellent our variety of camera angles and frames, shooting material appropriate to the task set, setting, lighting, costume, facial expression etc. were. We got a mixture of basic/proficient/excellent for our variety of camera angles however it was more dominated by the excellent. The shooting material had been marked excellent throughout the different questionnaires, which exemplifies how well we have stuck to our research and planning. The setting, lighting and costume received basic, this was due to the fact that we had only filmed in one place and used clothing that was appropriate to our video. The lighting however was meant to be dark so that it could have shown professionalism, since the footage hadn't looked very appealing when the light was bright. Furthermore, we got proficient and excellent on how we've edited the video, the syncing sound, appropriate use of transitions, facial expression and body language. We would say that these were our strongest points throughout the video as the actresses really got into their role, especially the main actress who had lip synced. It was hard to place the clips on the right bit to where the singing was meant to be, however we've done it to a proficient level. Most of the audience had recognised the genre of the video which means we have done exactly what we've found out from our research. There was a subtle narrative to the video, however, the audience had still recognised we were going for a "strong, independent woman" as the narrative and some had recognised that R'n'B videos rarely have a narrative. The target audience had been reached as our audience recognised who the video is aimed at, which depicts us following our research. The weaknesses of the video was evidently the costumes, lighting and variety of shots.
If we had to do the video again we would have used a variety of settings - rather than just one - more appropriate costumes so that the actresses are more "glammed up" to match the R'n'B aesthetic. However, we would most probably still use the lighting we had used as it makes the video a lot more professional rather than it looking like a school project.
The questionnaire included a rate of how basic, proficient or excellent our variety of camera angles and frames, shooting material appropriate to the task set, setting, lighting, costume, facial expression etc. were. We got a mixture of basic/proficient/excellent for our variety of camera angles however it was more dominated by the excellent. The shooting material had been marked excellent throughout the different questionnaires, which exemplifies how well we have stuck to our research and planning. The setting, lighting and costume received basic, this was due to the fact that we had only filmed in one place and used clothing that was appropriate to our video. The lighting however was meant to be dark so that it could have shown professionalism, since the footage hadn't looked very appealing when the light was bright. Furthermore, we got proficient and excellent on how we've edited the video, the syncing sound, appropriate use of transitions, facial expression and body language. We would say that these were our strongest points throughout the video as the actresses really got into their role, especially the main actress who had lip synced. It was hard to place the clips on the right bit to where the singing was meant to be, however we've done it to a proficient level. Most of the audience had recognised the genre of the video which means we have done exactly what we've found out from our research. There was a subtle narrative to the video, however, the audience had still recognised we were going for a "strong, independent woman" as the narrative and some had recognised that R'n'B videos rarely have a narrative. The target audience had been reached as our audience recognised who the video is aimed at, which depicts us following our research. The weaknesses of the video was evidently the costumes, lighting and variety of shots.
If we had to do the video again we would have used a variety of settings - rather than just one - more appropriate costumes so that the actresses are more "glammed up" to match the R'n'B aesthetic. However, we would most probably still use the lighting we had used as it makes the video a lot more professional rather than it looking like a school project.
Making The Video
During the making of our video we added a bare minimum effects as our video was too upbeat to add any transitions in it and the lighting we had used during the filming worked well in our video. Here is a screenshot of our opening footstep scene that was reversed. We had to import the same clip into our sequence in order for the reverse to work because the clip would have been too short otherwise. We changed the speed to 100 to keep up with the song as well as frame blending it with the other clip.
We had changed some of the brightness and contrast on some of our footage as the singer had camouflaged with the setting. It was a trial and error as we first brightened it to 10 but that was too light and made the singer look grey scale. So, to avoid that happening we've simply changed it to 4 and then rendered it.
This is a screenshot of one of the footages being rendered. This was our longest bit of footage which took rending up to 2 minutes max. While the clips had been rendered, we were unable to do anything else to the footage as it completely locked the video.
At the end of the video we decided to add a fade onto our footage and music simply by going into effect > audio transitions > cross fade. We then set how long we wanted the fade to be and changed the duration to 5 seconds. This allowed us to make the music fade out at the end of the video.
Friday, 8 May 2015
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