Music Video Analysis 3

Artists: Palma Violets
Song: Last of the Summer Wine

Cinematography:
Setting/lighting: 
The setting and lighting is naturalistic because of the environment as it is set in a park.  The atmosphere that the set creates connotes a calm and realistic atmosphere which goes along with the music. The fact that the weather condition juxtaposes the behaviour that the characters are displaying. The setting goes against Goodwin's theory of 'the MTV style' music video that is very staged and edited.

Camera movement: A handheld camera is used throughout the video which gives it a more personal feel for the audience as it makes it more relatable and you feel like you are a part of the video, in addition the raindrops falling on the camera lens adds to this sense. There is a variety of camera angles which is the standard of a music video to show the setting and also the artist. However, in this video the close-ups are again naturalistic and do not look staged. There is a low angle on the artist which would mean them looking up at the camera, this goes against typical music videos as they show themselves as equal to the audience rather than more powerful. The video has a soft focus which gives a dream-like quality but could also be due to the fact it is a handheld camera. There are no filters or coloured lens put on the camera which adds to the naturalistic feel.

Narrative:There is no narrative in this music video as they are not following a storyline, however the lyrics and the visuals do match in one section of the song. Overall, it is not following a structure therefore it is abstract.

Editing:The music video director has used the traditional cut on action editing technique throughout the video as it is a budget video and the artist wanted to keep it personal and for the focus to be on the music rather than having the focus on special effects. This is also a typical convention of the genre. One of few editing technique used is the kaleidoscope effect where the female actress can show. The reason they have used this effect on the girl to imply that she is a love interest in the story. Slow motion is also used on a few occasions perhaps to create a sense of quirkiness onto the video. The pace is generally quite slow which goes along with the music and the lyrics to an extent but there isn't a clear relationship. 

Performance:There is no structure or no evidence of choreography, relating back to the videos main focus being the song rather than the focus being on anything other than that. It's a low budget music video which suits the genre and the artist as a music video full of special effect props and choreography would suit a pop genre song. 

Sound:The lip syncing in the video is very amateur, which relates to the video being budget. They haven't put any overlays onto the video, they have only overlaid the studio version of the song on top of the video. This video is also non-diegetic as the artist is lip-syncing throughout the video.