Analysis of Chosen Song (Music Video)

The video starts off with the definition of a diva to define what she means by it to end the misinterpretation of a diva. The video has one location throughout the video which is an abandoned warehouse. Warehouses are stereotypically ran by men, and the idea of Beyonce being there portrays her power, specifically highlighting female power with her choice of shoes. Dancing in heels in an warehouse depicts women being able to do anything. The choreography and props fit perfectly with the lyrics of the song, as well as the outfits Beyonce wears throughout the video. The video has natural lighting as well as spotlights. The spotlights emphasise her as being the focal point of the video. The effect of the video being black and white is a dull way to show power, however there are certain objects in the video (such as the big golden statue and fire) that are in colour, which that indicates power. At the end of the video she throws her cigarette into a truck full of manikins and as she walks away from it the truck explodes. This dramatises Beyonce's power which is a good finishing touch to a dynamic video. As well as that, at the end of the video her next single starts playing which is a promotion within a promotion.