Target Audience Profile Research

Pop fan 
The fans of the pop genre are mainly dominated by females aged 12-25, however there are also some male fans. Pop is largely influenced through social media, music channels, advertisement and radios. As you can see from the image, pop fans consist of mainly pre-teens possibly aged 13 and are mainly white. They are wearing pop bands merchandise which shows how bands in the pop genre are heavily influenced through advertisement. 

R&B fan

R&B genre has a mixture of gendered fans who are mainly young adults aged between 16-35. The high target audience may be because of the explicit songs many R&B artists release. Majority of the fans are females as many R&B artists release songs about love and heartbreak which stereotypically appeals more to females than males, as well as the representation of male R&B artists appeals to females as they are usually topless, however it works the same way with female artists since they are also overly sexualised. R&B fans are mainly female adults, possibly aged 23. R&B fans are mainly people of colour as they can relate to their artists as they have the same culture as them as well as the same features, a good example of this would be Beyonce.

Indie fan
Indie fans are mainly dominated by males who are aged 17-35, however there are many females who are also indie fans. The indie genre is mainly targeted at male adults because indie artists are primarily males with only a minority of indie artists being female. Usually indie fans are males aged 18+ who are primarily white, as well as females who are also 18+.

Rock fan 
The Rock genre is very male dominated once again, however there are also some female fans. Rock fans are usually ranged between 16-45 years old. Rock reaches out to older adults as the genre had started out when they were in their teen years, which makes them reluctant to change their music taste. Rock fans (specifically males) are associated with long hair and long beards who constantly throw the iconic 'rock' hand gesture. They are mainly white and wear merchandise from famous rock bands.


Rap fan
Majority of rap fans are black males aged between 14-30, however there are many white males between that age range who also enjoy the rap genre. Even though it is mainly male fans, there are many females of colour who also enjoy rap. Many people of colour appeal to the rap genre as it is dominated by people of colour artists, therefore they see themselves within the artists. Rap artists relate back to the issues that happen to  only people of colour, which makes fans feel a lot better about themselves.