Poster Analysis 2

From my analysis of this poster I have identified the typical conventions such as the name of the album, the band name and also the front image blown up. The promotional poster of The Vaccines' "What Did You Expect From The Vaccines?" has the picture of the front cover blown up and edited in a light pink filter. The light pink edit could suggest the band trying to draw in a female audience to the band and album as the genre is mainly for men. The pink filter could also be put there to put more emphasis on actual album name on the poster so that the audience will be attracted into buying the album. The reviews for this album are extremely positive from very famous [rock] music magazines such as Q and MOJO, by getting a 4/5 star rating. The star rating will increase the audience as usually the audience of these magazines rely on them to inform them with great new bands and albums, which will increase the audience of this band. There also is a review quote from NME "the return of the great British guitar band." This review will mainly intrigue an audience that is interested in guitar bands, by including the word 'great' this will attract those who want to know whether they are as great as this famous music magazine stated.

From my analysis of this poster I have identified the type conventions  such as the band name, the band and album name. The promotional poster of The Black Keys concert as well as their new album 'El Camino'. On the poster there is a picture of the band which contrasts with The Vaccines album poster. The thing that mostly draws the attention of the audience is where one of the band members is looking right into the camera. The direct look into the camera creates a connection with the audience through the use of eye contact. Another thing that attracts the audience is the other band member who is looking in the other band members direction but not directly at him. This makes the audience intrigued as they wonder what has caught his attention. Their facial expression contrasts with each other as the member in the green shirt has a warm smile which invites the audience into wanting to attend the concert and also buy their album as they are intrigued whether their music is also very warm and inviting. The other band members facial expression is less appealing for the audience as he is frowning at something/someone, but this could intrigue the audience into wanting to know why he is pulling this facial expression. Both of the members have opposing body postures. The member on the right has his shoulders lowered to indicate a more relaxing feel to him, but also has his arms together which could imply he is slightly enclosed. However, he is much more welcoming than the other member as his shoulders risen which indicates him enclosing himself, not making the audience very welcome. As well as antagonistic expressions and postures, the members are also in different costumes. The member on the right is wearing a lightly coloured shirt which gives off a very warm and engaging vibe, encouraging the audience into wanting to buy the album. The member on the right is wearing mostly dark colours which connotes the music to being possibly heavier, which would appeal to a rock audience. The lighting on the poster is very soft and bright spotlight on the band which lures the audience into wanting to know more about the band starting with their music. The background colours are red and black to emphasise the genre of the band, attracting many rock fans as usually rock is associated with the colours black and red. The font on the poster is the same font as font used on the album that they are promoting on the bottom left corner. The use of the same font lures the audience into wanting to buy the album as they have recognised the font from the poster. On the poster, they also have another famous band from the same genre. If fans from the other band see their favourite band on the poster, they will want to listen to [The Black Keys] and want to buy their album. The poster also includes information on how to buy tickets for one of their concerts, this promotion will increase the audience of The Black Keys because many people who already have the album would go to this event and invite people to go with them, and if those people enjoy the band they would want to buy the album.