Poster Analysis

This poster is linked to my Digipak analysis of Rihanna's album 'LOUD' and is used to promote the album itself. It follows the same theme as the Digipak making it consistent and therefore the target audience are immediately able to recognise the album in which this poster is representing. The positioning and image of Rihanna is a close-up shot of just her face - similar to the image on the front of her album cover, this may have been done to establish a form of continuity. Rihanna is a very well known world wide artist and therefore doesn't need a huge, fancy poster to advertise her music and her talent. This is why this simple template works for an artist like Rihanna. Although her name is written in big letters, the font is very narrow which furthers emphasises her presence and popularity in the music industry. Furthermore, the subtitle that reads 'coming to a city near you!' is very intriguing for her target audiences and encourages them to go home and search up her tour dates. If the dates and places of her concerts were written on the poster and they didn't apply to everyone, then the poster wouldn't have as much impact and it wouldn't have as big effect on people however, this title almost compels people to do a bit of research on the concert dates themselves.


This is the official poster for Katy Perry's tour 'Prismatic'. Which is promoting her recent album 'Prism'. The album and this poster do not follow the same or similar colour scheme. However, this is a world wide tour and the bright, contrasting colours are necessary for the poster to attract attention from not only the target audience but any audience. The title is written in a font that represnts a prism which makes it very stylish and interesing to look at. The font is also relevant to the artists target audience as it's quite playful and therefore represents the younger generation who are her target audience. Secondly, the artist is positioned in the centre of the poster emphasising her importance and power in the music industry. She is also positioned inside a triangle which again represents a prism and therefore reflects the album name. The effect of using a range of colours on the poster apart from attracting attention is that the attraction can be from both genders. Although Katy Perry's fan base is mainly females, her audience is also made up of males and combining lots of colours combines the two genders and encouraging all people to come to her tour. Also, under the main title is the subtitle in slightly smaller letters saying 'World Tour'. This will be the second thing that the audience reads on the poster because it means that Katy Perry will be doing concerts wherever her fans are - which encourages them to go even more as it's close to wear they live. Furthermore, at the bottom is the list of the places where she will be performing. She has done this so that her audience don't have to go home and look up where she will be, which may put people off going as it means they have to do some research in order to find out where she will be. The ticket date at the bottom of he poster is also very important. This tells people when the tickets are available and means that they don't miss the date, it's also very important to put a ticket website at the bottom, for example ticket master so that the audience are given all the tools they need to buy their tickets and go to the concert.