Statement of Intent

My name is Katie Begg and I am now studying A2 Media. My task for this year is to produce a blog with all my research and planning on Digipaks, Music posters and other similar products. Which I will be analysing in great detail, including key evaluation points like Mise en Scene, this will enable me to cover all details of the posters and digipaks I will be analysing. I also need to do research into target audience and then choose the target audience for the music video I will eventually create at the end of my coursework.

For last years coursework I created a blog based on Music Magazines. My research and planning was into different genres of music magazines, and the idea was to get a good idea of what music magazines look like so I would be prepared to make my own music magazine. I had to analyse different music magazines using codes and conventions and Mise en Scene. This was to look at where professional magazines positioned different elements of their magazines to give me some inspiration for my own. By the end of the year I had made my own music magazine in the genre of rap, and I followed all the codes and conventions which I learnt from my analysis of professional, popular music magazines. Throughout making my final product, I ended up making lots of changes to really emphasise my genre on my front cover, contents page and double page spread. I chose a complementing colour scheme of red, yellow and black to allow the magazine to express the genre of rap in a more positive way, and I also decided to use a female artist on the front as the rap industry is dominated by males and I wanted to bring females more into the mix.

If I were to alter my final product in any way I would maintain the same colour scheme as I had on the front throughout my msagazine. On my contents page and double page spread I changed my colour scheme to pink and black which matched my artist but also didn't really reflect the cover. Secondly, I would also love to be able to make my contents page more interesting and fuller. My main inspiration was 'VIBE' magazine which also had a basic but sophisticated contents page but I don't think it suited my magazine as well as it suited VIBE as the target audience for my magazine was a younger generation and was therefore represented a more fun side to rap, which I feel I could have expressed a lot more. Overall I think I managed my time relatively well, it took me a while to get started with my magazine as I wasn't very confident with photoshop, however towards the end I picked up my pace. But for this year I want to be able to time manage a lot more efficiently and not have to rush towards the end of my coursework to get everything finished. As well as managing my time better I would like to be more organised and plan the work I am going to complete for my next lessons, this way I can keep on top of my work without missing any important details out.

For the end of this year I would like to achieve a professional looking product where I am successfully promoting, I also want to develop my skills with video as it's an area of media which I don't have much experience with.